Branding: A Very Short Introduction

Branding: A Very Short Introduction

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

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Robert Jones (Strategist, Wolff Olins, and visiting professor, University of East Anglia) – Oxford University Press