The Children’s Society, a charity committed to building a society for all children, alongside Lifting Limits and Global Boyhood Initiative are bringing their Beyond Gender Stereotypes programme to Key Stage 2 classrooms from January 2026.

Kirsty Ruthven and David Bartlett from The Children’s Society have kindly shared with us some insight on gender stereotypes as well as how your school can register for a free spot on one of their Spring programmes.

~

International Men’s Day 2025 ‘Supporting Men and Boys’

How often can we remember picking up a story when we were younger and reading about fearless men – adventurers, pioneers, explorers and warriors? Men and boys are often depicted as powerful, emotionally restrained and in control. From early texts featuring Odysseus and Beowulf, through colonial adventures showcasing brave men conquering ‘foreign lands’, boys’ stories have tended to follow a familiar template: a series of trials and challenges that forge a “real man”, usually involving duty, self-sacrifice and suppressing emotion.

Is this the world that we want books to show us nowadays? What if you are a boy who doesn’t feel fearless? A man that doesn’t feel strong? Or what about men and boys that are simply human beings- vulnerable, caring, uncertain, imaginative, joyful, quiet, bold, or sensitive in different ways? Readers of this blog will understand the power of books; they offer escape and insight and they help us understand ourselves and others. If stories shape expectations, then the stories we share with and about boys matter enormously. We need stories that celebrate a range of ways to be a man or a boy – that foster empathy, self-awareness, and healthier relationships.

International Men’s Day in the UK focusses this year on Supporting Men and Boys. Equimundo and Beyond Equality’s recently published State of UK Men 2025 report contains a detailed account of life for men in the UK today, which shows in rich detail  why this matters.  For example, 91% of men and women say that “being a friend” is central to being a man today.  Yet nearly two-thirds of men surveyed feel they have to look out for themselves because no one else will.

These insights tell us something important. Men and boys are seeking a version of masculinity that does not reject characteristics like stoicism and bravery – but integrates them with other traits to create a much richer vision of masculinity than popular culture (including many books) often offers. Friendship, kindness, loyalty and emotional strength are not softer alternatives – they are courageous acts of connection. Being a good friend is brave. Asking for help is brave. Standing with others is brave.

Children’s books can help boys see these truths early on. Stories such as Tough Guys (Have Feelings Too) show that big feelings and “being tough” are not opposites. Stories for Boys Who Dare to Be Different highlights real boys and men who made an impact through curiosity, creativity or compassion rather than conquest. A Kids Book About Masculinity gives younger readers permission to rethink what strength looks like. And Jessica Love’s Julian at the Wedding widens the lens even further, celebrating self-expression, tenderness and joy in ways that speak to boys from all backgrounds.

Books alone won’t reshape every challenge men and boys face, but they can open a window to understanding. If we want a future in which men and boys thrive, we need stories that show them not only how to be brave adventurers, but how to be caring friends, thoughtful thinkers and emotionally grounded human beings. These are the narratives that help boys grow into men who care for themselves and others – and are open to support from those around them.

The Children’s Society understands how important it is to develop new narratives for both boys and girls – narratives challenge the limiting gender stereotypes that all children are exposed to from an early age.

If you are interested in bringing the ‘Beyond Gender Stereotypes’ programme to your Key Stage 2 children from January? Delivered by The Children’s Society, this programme is a pioneering, evidence-based, free curriculum for English primary schools.  BGS supports all Key Stage 2 children (ages 7-11) to understand and break free from gender stereotypes. 

Places are limited with schools selected in early December. If your school is interested, please fill in this Expression of Interest, or simply complete the full application form.   You can also contact us at [email protected].  More information about BGS is available here.

We are delighted to be partnering with Heath Books to provide a fantastic book bundle as a ‘thank you’ for schools for completing the evaluation aspect of the Beyond Gender Stereotypes programme. 

POV featreu questfriendz

Publisher Spotlight: Questfriendz Talks Helping Children See Themselves as Readers

Spotlight updated iGCSE French and Spanish

Introducing: Updated Cambridge iGCSE French and Spanish

New Title Shelf Feature March

New Title Shelf: What’s publishing in March

Girl

From the Writer’s Block: Nat Harrison