Rhetoric: A Very Short Introduction
Very Short Introductions
Society’s attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
CFGR
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Richard Toye (Professor of Modern History, University of Exeter) – Oxford University Press